Music Industry

22nd March Monday 2021

                    Magazine Deconstruction

The target audience of this magazine would be girls between aged 5-12. This magazine cover would be very appealing to its target audience due to the bright colours and the recognisable faces.

24th March Wednesday 2021

        Music Magazines & Audiences

Identifying the Audience

1. Gender

2. Age Group

3. Race

3. Class

4. Personal Interests

5. Geographical Location

Demographics

. Age

. Gender

. Race

. Location

. Employment Status

Psychographics

. Interests

. Personality

. Attitudes 

. Personal Values

. Lifestyle

Class Differences

The difference between the social grade categories, is about degree level not 

necessarily skill. Middle class (ABC1) requires some form of degree or professional level education, whereas the working class (C2DE) normally comes under manual labour, could be very skilled but thats besides the point, most commonly people of the middle class (ABC1) have some form of degree.

Demographics For This Magazine

Gender; Women -It looks the most appealing to them.

Age Range; 25-45 -They tend to care about what the magazine presents.

Race; All -Would be irrelevant but mentions of equality on the cover.

Geographical Location; Cities -Due to working class appealing cover.

Martial Status; Single -Age range, & single women tend to work on themselves more and buy magazines such as this.

 

MOJO Target Audience

 

Age: 35-60

Gender: Male

Race: White (Any, but predominantly white)

Geographical Location: UK, USA

Martial Status: Married

.Listens through CD's

.Interested in music

.Regular middle class citizen

.Family man

29th March Monday 2021

     Magazine Ownership & Regulation

Bauer Media:

.Angling times 

.MOJO

Condé Nast:

.Vogue 

.The New Yorker

Immediate Media:

.Top Gear

.Doctor Who Adventures

Hearst:

.Cosmopolitan 

.Digital Media

BBC:

.CBeebies Magazine

.Bob The Builder

Main Money Making Attributes For Magazines:

.Sales

.Advertisment

.Sponsored content & product placement

.Events

A MOJO magazine costs about £5.95

It costs £4.40 per month for a subscription

Why do you think most publishing companies are NOT huge conglomerates like Amazon or Disney?

Because the publishing industry is very narrow and the skills needed are very specific, and as well as the fact it doesn't really affect the results of the consumers taking in their information, the publishers just publish what they pay them to.

MOJO gets bans in many places around the world, it sells in UK, USA, etc...

They are diversifying by creating other brands for their consumers.

MOJO are regulated by IPSO

Wednesday 21st April 2021

                             Music Videos

LO: To choose case studies and research initial differences 

                          Music Video Research

• Name Of Artist: Wheatus 
• Name Of Song: Dirtbag
• Genre: Punk/Rock
• Date Release: July 18th 2000
• What The Song Is About: It is about how the protagonist in the song has feelings for a girl and downgrades himself from her standard.
• Describe Briefly What Happens In The Video: The protagonist starts off being presented as a 'loser' and likes a girl who doesn't like him back, until the end, then they all live happily ever after.
• Who Features In The Video: Jason Biggs, Mena Suvari
• They are represented as teenagers taking on a pop/punk even the retro genre.

Monday 26th April 2021

        Coursework

• Create a Music Video with a serious message aimed at an audience primarily 14-18 years old.

Mise-En-Scene:

0:34-0:44

Wednesday 23rd June 2021

              Representation 

1) Love is represented by the lyrics and through the protagonists attitudes towards each other in the music video. Whereas in the second one its represented by emotive tone in lyrics, and also body language from the protagonist. And they both predominantly present heterosexuality.

2) The teenagers/young people are represented in the first one as having fun/enjoying themselves in love. In the second one they're represented as not having fun and being sad about love.

3) One of them appears to be represented as good, because they're enjoying themselves and having fun. However in the other music video the relationship seems as if its gone wrong, because she's sad out through the entirety of the song.

4) In the first song ethnicity is represented as more multicultural, and diverse. Whereas in the other music video it is less diverse and more predominantly white people.

5) The artists in the first song are represented as young people who like to have fun/ party. And in the other one she is represented as a depressed woman due to heartbreak.

6) Being young and having fun is a teenage value for the first one, and for the second one it looks as if being young is celebrated.

07/07/2021        

          

DIRT

LO: To review and reflect on the assessment and set personal targets


Not Letting Go -Tinie Tempah & Jess Glynne 
Picking Up The Pieces -Paloma Faith 

Media Language:

• Camera Work
• Mise-En-Scene
• Editing 
• Narrative Style

1. Be more specific with your answers

Monday 13th September 2021

Radio 1 Live Lounge

LO: To explore the industry and audience behind live lounge 

1) 10

2) 39

3) By the government and the publics TV liscenses

4) Commericial Radio

5) Capital FM, Virgin Radio, Absolute 80s, Heart, Sunrise Radio

6) The Radio, Podcasts, Live Radio Streams, Demand Programs, Audiobooks

BBC Radio 1 - Remit

• To entertain and engage a broad range of young listeners
• Its target audience is 15-29 year olds
• Support emerging artists - especially those from the UK
• A platform for live music

 

20th September Monday 2021

                             Live Lounge

Clara Amfo: She is a British TV and radio presenter, best known for presenting, radio 1 in 2020. She was raised in South London, she hosted the British premier of little red riding hood.

DJ Ace:

The audience appeals for live lounge, are the diversity of artists performing on their, assuming the audience are the artists fans, the radio stations themselves are appealing, (when radio 1 and VEVO collaborated).

Monday 27th September 2021

  

            

Rag'N'Bone Man:

Age: 36

Name: Rory Graham

From: East Sussex

Genre: Blues Rock, R&B, Hip Hop

How does the Live Lounge appeal to the target audience and meet the BBC remit?

They use informal language, and promote artists with backgrounds and personal profile that the audience can relate to. This appeals to the target audience, as they are aged 15-29 and nourished by artists and radio presenters specifically picked to make the audience feel as if they can relate to them. This benefits the artists by promoting their music, it benefits the radio station by being diverse, and it benefits the audience by feeding them lots of music that they may have not heard before.

4th October Monday 2021

They use informal language, and promote artists with backgrounds and personal profile that the audience can relate to, "That was a proper snotty nose moment", this appeals to the target audience, as they are aged 15-29 and nourished by artists and radio presenters specifically picked to make the audience feel as if they can relate to them. If the audience can relate to what they are listening to, the chances are that they will enjoy the live lounge a lot more, they are not going to be entertained by any presenter picked at random talking formally. This also benefits the emerging artists by promoting their music, and it benefits the audience by feeding them lots of music that they may have not heard before, then of course it benefits the radio station, by having a platform that appeals to its audience.

Every significant radio programme will aim to target a range of different audiences, this is more or less a necessity, if a radio programme is only targeting a singular audience, then it is missing out on a substantial figure of listeners. They're going to want to attract as many people as possible to their radio programme, in order to attract advertisers, (for a commercial programme). However if it's a public service broadcaster, such as the BBC, they're going to want to attract listeners in order to receive their funding. 

They do this by being diverse. For example, the BBC have a range of radio stations, each targeting a different audience, having different presenters, artists, and overall factors that specifically apply to its target audience, so that they find it appealing.

Wednesday 27th April 2022

Mise-En-Scene

Avril Lavigne: Sk8ter boi

- Performance style music video

- Contains elements of narrative throughout it

- Representations of teenagers/skaters being rebellious 

Establishing shot. Establishes urban setting, the spray cans connote antisocial behaviour, implying the "punk" type of vibe which would appeal to the teenaged audience.

The technologies featured appeal to teenagers in the early 2000's.

The camerawork, from the beginning, is fast, handheld, it gives the sense to the audience that they"re with them.

Riding the BMX off the bus gives a rebellious representation of the characters in the video.

Many female artists are represented in their music videos with sexualised elements, primarily through clothing. However the protagonist in this video is wearing rather casual clothing, which gives the impression to the audience that she is a dominant figure within the music video.

The protagonist is standing in front of the other characters, in which implicates that she is the leader, re-enforcing the idea that she is a dominant, rebellious figure.

                     

Typically, pop artists cannot play instruments themselves, the characters within this playing instruments, indicates that they're talented, which is appealing to audience as they feel they  relate to them 

The protagonist is standing on the car (above the crowd) again connoting that she is the leader, and shows her authority, giving a sense of dominance, and rebellion (due to her standing on the car)

Wheatus: Teenage dirt back 

Performance & Narrative 

Representations of typical American high school students

Here is the classic "high school nerd", as we can see from the winter hat being worn, in what it looks to be mid summer.

Establishes female protagonist, the hair flick romanticises her, giving the impression to the audience that she and the male protagonist will fall in love.

Wednesday 11th May 2022

                                                      Media Codes and conventions

• Do artists perform? If so, to who?

          Yes, to the audience/crowd in the video.

• Is there of sense of 'naturalism' created through the use of MES and setting? If so, how is this created?

          Yes, due to the use of stereotypes being enforced, the sense that what is happening, is                              normal is created.

• How does it follow media conventions?

          It follows media conventions, primarily through the correct use of Mise-En-Scene and                              camerawork, however elements of editing & performance slightly contribute as well.

• Is any diegetic sound used, how and why?

          Yes, there are diegetic sounds, in which they match the narrative & are used to convey realism                within the video.

• Love & sexuality is represented in both as predominantly heterosexual relations.
• Teenagers are represented with their stereotypical outlets. For example, in Teenage Dirtbag, the narrative consists of the social hierarchy at high school, in which is enforced in the video as clearly shown in the narrative. In Skater Boy, the narrative is based upon teenagers in the city, therefore the narrative has very strong elements of urban lifestyle regarding teenagers (specifically skaters), therefore using stereotypes in which suit that tone of narrative.
• In both, it is relatively gender neutral, however in Teenage dirtbag there is a slight imbalance to do with cast, however it is more or less gender neutral.
• In both, they lack a diverse range of ethnicity, in Teenage Dirtbag there is an obvious absence of non-white individuals. In Skater Boy there is a much more multi-cultural range of cast, however it still lacks the diverse range of ethnicity.
• The artist in Skater Boy, is represented as dominant, this is shown due to the female being the lead role, considering many females are sexualised and objectified in music videos, however in this the protagonist is not, this can be seen my her clothes, body language etc... Also considering that in many shots she is either in front of the other characters, or even literally standing above them, and this implicates to an audience that the protagonist is a dominant figure. In Teenage Dirtbag, the protagonist is at first shown as a disregarded character (as shown through the narrative) The classic high school nerd), then becomes the dominant figure at the end. This use of stereotypes make the audience feel sorry for the protagonist, in which the narrative then proceeds towards the end, showing the protagonist getting his own way, which creates a sense of dominance.