Coursework

• They're concept based videos.
• Editing is rapid (different locations, angles etc.)
• Graphics are good, high quality.
• The artist is represented as wealthy, the most important entity in the video.
• Colour is used to set the mood of the video.
• Close ups are avoided and mid-long shots are used to get everything in the video as in the rap genre, it is common for them to show off.
• The locations are usually nice looking places related to the video, costumes are just everyday clothes.
• Roughly 3 locations are usually seen.
• The target audience are young people mainly ages 10-35.

Name Of artist:

Song Title:

Message Of Song:
Music Genre: HipHop/Rap.

Representation Of Artist: Rich, The Most Important Person In The Video.

Video Style: Concept Base.

Locations: On Dirt Bike In A Field, Shed Room, Outside A Nice House.

People Needed: 1

Design Band Logo: None

Storyboard Video:

                      Coursework Review

LO: To self audit work so far and to explore how to create effective representations

• Mise-en-scène appropriate to music videos and an audience of 14-18 year olds showing consideration of location, sets, lighting, costume, props, casting and performance.
• A range of camera shots, angles and movement
• Editing of original footage to match the song/genre of music.

Layout & Genre Conventions

• Hip/Hop -Because I like that style.
• The camerawork contains various shot types (close ups, canted angles, establishing shots etc),
• I have included designer/expensive clothing worn by protagonist, as well as cars, giving the sense that he's showing off, which is a very common convention of this genre.